Dear Friends of Hyangii,
Given that loyalty to any skincare brand is notoriously fleeting, I am blown away that Hyangii was able to thrive through 12 seasons with zero advertising or marketing budget! I started formulating skincare for myself only and shared the batch with my dearest family and friends. Because of this, my only concerns for the product were:
1. the quality of ingredients,
2. stability of the product,
3. functionality of the package.
Of course, I am biased, but as a compulsive label reader for anything related to skincare and food, I am convinced that Hyangii has the best ingredient deck compared to anything else I have seen on the market. Because it’s only produced twice a year and shipped directly from lab to the end-user and never stored in warehouse or store shelves, I don’t have to worry using highly-refined products that have long shelf-lives. I use the virgin, organic, unrefined ingredients as a base, with synthetically-produced active ingredients, even though shelf-life is shorter when using these ingredients. Please read about Hyangii’s philosophy here.
There is no selling of a dream/lifestyle/image here. There are no “natural is good, chemicals are bad” fear-mongering either. I search for the best of both natural and synthetically-produced star-ingredient actives (like bakuchiol, niacimamine, N-AG, kojic acid/dipalmitate, panthenol, peptides) and advocate for educated, informed consumerism. The ingredients speak for themselves.
You can find the ingredients for the Summer 2023 here, as well as an archive of all previous seasons. There’s something different every time. The biggest change this season is the addition of bakuchiol in M2.
Thank you for 12 seasons on Hyangii!
Your fellow informed consumer,
Cee